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Courting customers to create a base for your business is one thing, but building and maintaining the relationship is the key to keeping them coming back for more time and time again.

What many businesses fail to realize is that having a dependable brand is key to keeping the magic alive, so to speak, and while that devoted significant other may overlook your missteps time and time again, a customer knows there are plenty of alternatives to which they can turn.

Derrick Daye at Branding Strategy Insider has eighteen customer facts every business needs to keep in mind to keep the focus on creating a great experience for their clientele.

1. It costs 6 times more to attract a new customer than it does to keep an old one – Understanding Customers by Rudy Newell-Legner

2. 89% of Consumers purchase from a competitor following a poor customer experience – Harris Interactive, 2011 Customer Experience Improvement study

3. Only about 4% of dissatisfied customers complain.  96% just go away.  Harris Interactive, 2011 Customer Experience Improvement study

4.  50% of Consumers give a brand one week to respond to a service concern before they stop doing business with them.  – Harris

Full story at Branding Strategy Insider.

Everything you ever wanted to know about branding.

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