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It’s that time of year again – holiday season. And every year, we consumers turn to the web to sniff out the best holiday shopping deals. So if you’re a small or medium sized business, why not take advatnage of the opportunity to leverage social media channels for trackable giveaways and discounts? Not only will it boost your holiday sales, but it’ll improve you’re overall social media presence. Here are three creative ways you can use social media for holiday discounts.

1. Want to increase the amount of Twitter followers in a fun and innovative way? Establish a holiday deal you’re comfortable with, that is significantly better than your other promotions, then send out sharable clues about the special deal. Tweet something like, “exlusive holiday Twitter deals on X, Y, Z, DM us for details.” For this to work, make sure to follow back any new followers so they can DM you. the best part about this is that while you’re boosting sales, you’re also encouraging conversations to occur between you and your customers – which is the whole point of corporate Twitter accounts (or should be).

Be sure to check out the remaining two ways to use web 2.0 tools for holiday discounts.

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