AllTop Viral!

Tired of tapping the same old revenue streams and coming up dry?

The key to finding leads that turn into paying customers is mixing up your marketing tactics with something fresh, and Josh Haynam at Unbounce has thirty-two proven methods for garnering the attention your business craves.

1. Create a product video

65% of us are visual learners. Why not explain your offering in a way that speaks to the majority?

According to this case study, product explainer videos can generate leads at a rate of up to 33%. When done right, videos keep us engaged and can inspire us to take action.

Product videos don’t need to be long or complex, and with tools like Animoto, they’re increasingly easy to make.

2. Don’t mention spam!

A test run by Michael Aagard showed that including the phrase “100% privacy – we will never spam you!” on a signup form reduced conversions by a full 18%.

It’s okay to reassure privacy, but try doing it in a fun way that doesn’t include the word “spam.”

When in doubt, run A/B tests to be sure your signup forms are optimized for conversion.

3. Try the squint test

Squint (or take a few shots of whiskey, your choice) and then look at your website. Does the call to action stand out?

In this study, a travel website tested a CTA in the left column against a more contrasting CTA that passed the squint test. The result was a 591% increase in leads.

Full story at Unbounce via HASO.

Marketing tricks that work.

Graphics credit: Canva