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5 basic principles of graphic design

Posted by / May 12, 2014

The demand for great graphics is huge today for all of the blogs, websites, social media sites and personal brands out there, but not everyone has the cash reserves to hire a professional graphic designer.

With sites like Canva, though, graphic design for the amateur crowd has never been more accessible, yet when you’re just starting out, a little advice can go a long way toward creating powerful and effective DIY designs.

Sean Kirkpatrick at Canva provides five basic principles to get you started, then head over to their site to give them a go.

1. Balance


LEFT: The Balance is shifted to the Left. RIGHT: The balance is even.

Balance, like physics, determines how weighted a design is to a certain area. If your content stands out in one particular area of your space, the balance (and attention) will be shifted to that area. An unbalanced design can create a dynamic feeling, but can also cause people to miss things as the entire page is harder to absorb at once.

2. Repetition


LEFT: The eye is lead quickly from one corner to the other. RIGHT: Though using the same shapes, more time is needed to absorb the new information within each one.

Repetition can be a great tool for leading the eye across a page, but without variation it can quickly become monotonous to look at. Consider how fast you want people to be exposed to your content. The more repetition you use, they quicker your audience’s brain will register your design, but the quicker it will get bored! Try using some slight variations within your repetition to keep interest.

Full story at Canva.

DIY graphic design.

Graphics credits: Canva

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