AllTop Viral!

Advertising is everywhere we look, from the videos we watch to the transportation we ride, so how does a company cut through the noise and create a memorable ad?

It’s all about exceptional graphic design and concepts that leave a clear impression in the consumer mind.

Take notes on these fifty fantastic examples of clever print ads collected by Canva Design School’s Rebecca Gross.

Use animals to send an important message

A dog taking a selfie? Not quite. This ad by Ogilvy Istanbul is for Ford’s Rear View Camera and it features a dog staring straight into the camera – in effect, straight out to the audience – to bring feeling and emotion to an important message.

Ford Rear View Camera

Transform objects into parts of the body

Bike machinery becomes body machinery in this ad by Argentenian studio La Comunidad promoting the health benefits of cycling. Concept, design and consistency makes for an aesthetically appealing and easy to understand campaign.

Better by Bike

Depict a feeling people can relate to

This campaign called “Work Ache” for painkillers Aspirina Bayer features a stapler painted with a man face down holding the sides of his head. It cleverly depicts how a headache can feel like you’re hammering your head on the desk.

Aspirina Bayer

Full story at Canva Design School.

Graphic design tips for print.

Graphics credit: Canva