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Peter Cook, author of The Music of Business, believes that rock stars can change the way we do business. He looks at an eclectic mix, including Lady Gaga, Wynton Marsalis, and my personal favorite:

David Bowie is unusually both creative and an innovator. Creativity is the thinking of novel ideas whereas innovation is the successful execution of novel ideas. Bowie has turned his ideas into a profitable career that has lasted much longer than the average one-hit wonder.  To do this, Bowie has surrounded himself with great people, he has changed what he does and pulled off the clever trick of taking his audiences with him and gaining new ones.  It’s more usual to change your music and lose your audience. So it is also true that great leaders hire people that are better than themselves in their specialist roles.  They also manage to change what their business does, keep existing customers and gain new ones.

Full story at Inuit.

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