Coca-Cola tried to sell bottled tap water in the UK, and it was a disaster
Posted by Josh Taylor / January 17, 2018
Dasani, Coke’s cheap-o bottled water, makes about a billion bucks a year in the United States. Coke wanted to tap into that kind of cash across the pond, so it released Dasani in the UK, with the aim of spreading to the Continent. But things went…very poorly. First, UK media found out that the water was basically filtered tap water. This reminded people of a British comedy show in which people tried to sell tap water at a high markup. Then, to make matters worse, Coke claimed that Dasani water was full of spunk. Spunk, in British slang, is semen.
Full story at YouTube.
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