Are the Golden Arches really supposed to be giant french fries?
Posted by staff / May 6, 2010
That golden icon is embedded in our brains whether we like it or not. Wouldn’t it be good to finally know what it means, if anything?
Well, at first, the arches were only an architectural feature of the restaurants. In 1962, however, McDonald’s looked to modernize its logo and realized that when viewed from the side, the arches looked like a giant “M” and incorporated them into the new logo. In fact, early versions of the Golden Arches have a diagonal line, representing the roofline of the restaurants, cutting across the middle of the “M.” The new logo proved a huge success, and the company stuck with the design even as McDonald’s began removing the architectural golden arches from its restaurants throughout the sixties.
Full article at HowStuffWorks.com.
Photo credit: Wikipedia
Полностью согласен. Интересное замечание!