The history of Coke vs. Pepsi, via ads
Posted by Josh Taylor / September 1, 2018
The history of advertising may seem like a boring business school class, but this video demonstrates how fascinating the subject can actually be––and its importance in U.S. history writ large. By comparing Pepsi and Coke ads, these experts put a finger on the pulse of U.S. popular culture. For example, the famous “buy the world a coke” ad tapped into the hippie, communal movement of the late 1960s. By comparison, competing Pepsi ads focused on rugged individualism.
Full story at YouTube.
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