How to build a brand of awesomeness [infographic]Posted by Peg Fitzpatrick / January 6, 2014 Googleonline community
There are lots of benefits to building a community around your company, but here are a few:
1. It will help you weather Google’s algorithms
Building an online community is one of the best ways to weather Google’s algorithms. If you’re continually chasing the algorithm, you’re putting all of your power in what Google’s going to do next. If you’re building a community around your business, you’re putting the focus where it belongs: on your business. Building a strong company and brand isn’t something that Google can take away.
2. It will add equity and value to your business
When you build online community, you have to do a bunch of stuff to better serve your customers like creating quality content and resources, enhancing your product or services, and improving your systems and processes. Doing these things adds equity and value to your business and attracts the right customers to your community. It will help you have purpose
There’s a lot of effort involved in building a community around your brand, and it’s not just about creating content or being on social media just because everyone else is doing it. When you’re strategic about community building, it forces you to identify goals and put a solid purpose behind your efforts.
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