How to make yourself heard in a crowded market
Posted by staff / November 29, 2011
If your business seeks to enter a crowded market then learn from the best. Inc offers some expert advice from Google Music’s entrance onto the online music scene. Experts Hamilton Wallace, an Arizona marketing consultant, and Scott Stratten, consultant and president of consulting firm UnMarketing, weigh in on how to enter a crowded market. For example:
Don’t underestimate the power of innovation. Some critics of Google Music point out that its entrance into the music marketplace isn’t about innovating an already existing service; rather, they say, it’s simply about making money.
Eric Clemons, a Wharton School management professor who has studied Google, suggests that small businesses shouldn’t think that they can enter a crowded market without out-innovating the other guys. “Google has the luxury of owning their own platform and having billions in the bank. They didn’t necessarily have to come up with a more innovative product. Make no mistake, that isn’t the case with small companies,” he says.
Full story on Inc..
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