AllTop Viral!

Anyone with a major project on the horizon will tell you that a good contractor is hard to find, but there are plenty of contractors out there wondering why the phone isn’t ringing as well. The problem could be that your marketing needs a makeover.

Tom Reber at Motor has been there and confronts three major issues contractors face in getting out the word to those in need.

Marketing Issue #1: Unclear ‘Who’

…Your ‘who’ is the foundation of your marketing. It also helps guide the decisions you need to make. If a marketing tactic doesn’t speak to your ‘who’, you need to rethink it.  Think of your ideal client. What do they value? What ‘pains’ do they have? How is your industry missing the mark when it comes to curing that pain? Your marketing should jump out to your ‘who’ and say “I’m here to cure your pain!”…

Marketing Issue #2: Inconsistent Effort from the CEO

…Marketing is more of a marathon than a sprint. One of my best clients enjoys consistent lead flow all year because the owner is part of the marketing meeting each week. By thinking about his ‘who’ each week and keeping up with the actual implementation of the marketing plan, he is able to support the marketing efforts of his team and offer assistance when needed. He inspires the team to stay the course and work the plan. He ensures the money is there to implement the plan. He doesn’t let all that great brainstorming and planning go to waste by failing to implement.

Full story at Motor.

Contractor marketing.

Photo credit: Fotolia