Most popular sport team by state [map]
Posted by staff / July 16, 2014
Get ready for a few surprises, sports fans.
Before you start crying “Say it ain’t so!” give a listen to the explanation provided by Ticket City’s data director as to how he put together this map of the most popular sports team in each state:
“I used a tool in Google Adwords called Keyword Planner. I uploaded the full list of teams (247 across NCAA, MLB, NFL, NHL, & NBA), set the date range as wide as possible to eliminate seasonality (June 2012-May 2014), and then targeted the results by state. The results that Google provides are the average monthly searches for a given term (i.e. full team name). For example, for the state of Alabama, the top team was the Atlanta Braves with an average monthly search volume of 33,100. The next closest team was the Miami Heat with an average search volume of 14,800.”
The Pittsburgh Pirates need to frame this map and put it in the front lobby.
Full story at Ticket City.
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