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RIP Google’s “I’m Feeling Lucky” button?

Posted by / September 9, 2010

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Will Google’s “I’m Feeling Lucky” button soon end up six feet under in the internet graveyard alongside the Pets.com dog and Friendster? According to BusinessInsider, Google’s introduction of its new Google Instant feature could effectively kill off the quirky feature because users don’t have the opportunity to click the button before seeing search results. Don’t fret too much for Google though, as the button hit job could add an extra $100 million to the internet powerhouse’s bank account. Hmm, $100 million? No longer feeling lucky, but I’m definitely feeling envious. Is there a button for that?

Full story on how killing off “I’m Feeling Lucky” benefits Google’s pockets at BusinessInsider .

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  • Lee Bennett

    The button on the home page may become obsolete, but all the suggested search terms that appear in the dropdown box will product an "I’m Feeling Lucky" link when you hover them.