Sexin’ up the Old Farmer’s Almanac
Posted by staff / September 3, 2014
As the oldest continuously published magazine in North America, the Old Farmer’s Almanac has weathered its fair share of trends, but this new-fangled Internet thang presents a challenge to this classic publication like no other.
When farm kids are making YouTube videos, will they still return to their roots for need to know information?
Lukas Drake doesn’t think so, so he penned a hilarious memo to the staff published in McSweeney’s on how the publication needs to rebrand for a new age.
A COMPANY-WIDE MEMO TO ALL STAFF REGARDING THE SEXING UP OF THE FARMER’S ALMANAC.
BY LUKAS DRAKE
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Fellow farmers,
I think we’d all agree that we’re very proud of the heritage and legacy our brand has cultivated over more than a century of publication but the time has come to sex up our farming almanac. Tides of change people. Seeds and soil just aren’t a growth market, figuratively. The new economy is in celebrity media, but we all know the superstars of farming just aren’t going to be able to deliver the kind of content we’ll need. It’s time for us to start harvesting a different crop.
We have to expand. I think we can all agree we need a strategy to really latch onto the lucrative tween farm girl demographic. Are we able to introduce a fictional print segment that would put teenage vampires on a farm but still have it feel authentic? Shy cowboy rodeo vampire? Home School Musical? I’m envisioning an Instagram teen photo series on this…
Full story at McSweeney’s.
Graphics credit: Canva
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