The TechCrunch Effect–a must-read for web entrepreneursPosted by Guy Kawasaki / November 6, 2009
This is the most interesting post I’ve read in a long time: “How Much Traffic Does TechCrunch Send You?” In it Niall Harbison reveals that impact of a TechCrunch article about his company.
I work with many entrepreneurs, and most of them believe that getting covered by TechCrunch will “make” the company. Don’t get me wrong, TechCrunch coverage is a very good thing, but it’s one part of a successful introduction. The same is true of getting on the Digg front page, by the way.
If you’re about to launch a new product or service, and your fantasy is TechCrunch coverage, you must read this. If you’re a PR firm, you must forward this. Bottom line: a successful product is a process, not an event.
Addendum, here is another set of stats from Decisionforheroes.com