The TechCrunch Effect–a must-read for web entrepreneurs
Posted by staff / November 6, 2009This is the most interesting post I’ve read in a long time: “How Much Traffic Does TechCrunch Send You?” In it Niall Harbison reveals that impact of a TechCrunch article about his company.
I work with many entrepreneurs, and most of them believe that getting covered by TechCrunch will “make” the company. Don’t get me wrong, TechCrunch coverage is a very good thing, but it’s one part of a successful introduction. The same is true of getting on the Digg front page, by the way.
If you’re about to launch a new product or service, and your fantasy is TechCrunch coverage, you must read this. If you’re a PR firm, you must forward this. Bottom line: a successful product is a process, not an event.
More help for Entrepreneurs especially in Marketing.
Addendum, here is another set of stats from Decisionforheroes.com
Like any publicity campaign to launch a company or product, there are media you are targeting because your customers are reading that paper or blog and you want them to buy your product or service. However, in my experience clients want to appear in ‘big name’ publications because being covered there means they have ‘arrived’.
I think there’s value in this depending on what you are trying to achieve in your campaign. Appearing in TechCrunch or similar pubs may not bring you the traffic or sales initially, but the credibility it builds for your company is longer lasting and may attract employees, joint venture partners or investors who would otherwise never hear about you.
Plus, it’s a snowball effect. More reporters will write about you (everyone reads each other’s paper or blog) which leads to more opportunities you haven’t even thought about!
I’ve been part of several campaigns where the PR may not have produced stellar sales or traffic, but attracted a buyer for the company. It was certainly an unexpected result but welcomed by company owners anyway.
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect[4]“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] seems to have blown up because of what I call âProduct Hunt Effectâ (similar to the âTechCrunch Effectâ). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and its flooded with more […]
[…] to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and it’s flooded with […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and it’s flooded with more […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and it’s flooded with […]
[…] seems to have blown adult since of what we call “Product Hunt Effect” (similar to a “TechCrunch Effect“). A tiny startup with a elementary thought gets posted on Product Hunt and it’s flooded with […]
[…] seems to have blown adult since of what we call “Product Hunt Effect” (similar to a “TechCrunch Effect“). A tiny startup with a elementary thought gets posted on Product Hunt and it’s flooded with […]
[…] seems to have blown up because of what I call “Product Hunt Effect” (similar to the “TechCrunch Effect“). A small startup with a simple idea gets posted on Product Hunt and it’s flooded with more […]