The ABCs of creating engaging content
Posted by staff / May 29, 2013 social mediaSocial Media Examinertarget audienceIf you’re missing the mark when it comes to creating content that grabs your target audience’s attention, it could be time to get back to basics.
Nothing is more elementary than the ABCs, so Social Media Examiner’s Debbie Hemley presents twenty-six tips on how to build a strong blog, from analyzing the competition to using other social media sites to promote your efforts and everything in between.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience…
#2: Blog as a Spoke in the Wheel
A blog provides an opportunity to discuss a topic in-depth. It’s a place where you can offer explanations and suggestions, demonstrate how-to’s, show thought leadership and generously offer useful content for readers…
#3: Curate Selected Content
…As Beth Kanter writes, “Content curation is not about collecting links or being an information packrat, it is more about putting them into a context with organization, annotation and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”..
Full story at Social Media Examiner.
Photo credit: Fotolia
Comments are off for this post.