Why companies should invest in the customer experience [infographic]
Posted by staff / July 21, 2011Even if Don Draper himself fleshed out your latest ad campaign, nothing can replace the incredible value of providing customers with the best possible customer experience. Think about it, if you went the fanciest restaurant in town and everyone treated you poorly, would you go back?
(Click on the infographic below to learn more.)
Via Column Five for Zendesk
Amazing isn’t it. Investing in service pays actual dividends. Instead, most companies treat their customers as expenses to be avoided instead of assets to be cultivated. Research shows that customers _will_ pay more for exceptional service: http://bit.ly/cgIDeD
Agree about the customer experience! However, a customer experience is not just a helpdesk and a knowledge base. It’s also website engagement and crowd-sourced support via communities, according to the guys at Helprace. That’s why they merged all of these features in their customer service software. Check them out at http://helprace.com