Beleaguered Facebook to change name to “Meta” in nod to dystopian novelPosted by Thomas Bush / October 30, 2021
Just when you think Facebook couldn’t get any more clueless, the company has just announced that it will change its name to Meta. The name is a nod to Neil Stephenson’s 1992 book Snow Crash, which depicts a hyper-capitalist dystopia so miserable that most people choose to inhabit a virtual reality. Nearly 30 years ago, Ethan Zuckerman (the guy who also invented pop-up ads) tried to make his own Metaverse and, as he explains in the Atlantic, the whole concept was terrible then and terrible now. The one upshot of Facebook’s idiot move is that it may make more people aware of Snow Crash and its criticism of capitalism run amok.
Facebook has known that its platform is used for human trafficking, and yet they still have not fixed the problem internal documents reveal. And, perhaps unsurprisingly, the slew of internal documents leaked from Facebook reveals that it is not only struggling with anti-vaccine information, but the companies knows it’s struggling and not doing enough to slow the spread of lies.
Internal documents show that Facebook employees knew the platform was being used to incite violence in Ethiopia, but the company failed to do much to stop it.
Internal documents also reveal that Facebook was unprepared to handle the “Stop the Steal” movement, despite CEO Sheryl Sandberg’s downplaying.
Facebook is planning to reduce the amount of political news that shows up on peoples feeds, according to Nick Clegg, vice president for global affairs and communications at Facebook. Immediately after being named a recipient of the aware Nobel Peace Prize winner Maria Ressa criticized Facebook, calling it a threat to democracy and “prioritize[s] the spread of lies laced with anger and hate over facts.”
Frances Haugen, the whistleblower who revealed that Facebook knew it was bad for people, and especially young women, has appeared on 60 Minutes. She revealed that Facebook was aware of how divisive its platform was, but refused to make any changes to the algorithm because it brought it more ad revenue.
According to internal documents, Facebook knew Instagram is bad for teens, most especially teenage girls.
Although many conservatives believe Facebook is biased against them, employees of the social media giant worry that the opposite is true. They say that conservative outlets and voices like Breitbart, Charlie Kirk, Diamond and Silk, and Prager University all get “special treatment” from the platform, despite spreading misinformation.
NAACP president Derrick Johnson has called Facebook a “threat to democracy.” He is one of the leaders the ongoing Facebook boycott, and he also said the boycotters won’t quit until Facebook makes changes.
Despite the tremendous pressure from inside and outside the company, Facebook has so far refused to change its policy on (not) fact-checking political ads. Earlier this week, a series of advertisers have added their weight to the pressure campaign: Patagonia, North Face, REI, and Ben & Jerry. Now, Verizon is pulling their money out. The more traditionally “hippie” companies like Ben & Jerries are no surprise, but Verizon isn’t generally known for its political stances, so this could be huge.
Despite calls from civil rights leaders to curtail Trump’s (and Trump-inspired) calls to violence, Facebook has refused. Over 140 scientists who are funded by Zuckerberg and his wife have signed a letter condemning Zuckerberg for letting Trump spread misinformation. And now, Facebook employees are considering ceasing interviewing new employees to protest Zuckerberg’s inaction.
Last week, satirical websites went after Mark Zuckerberg hard by calling him a child molester and saying he’s dead. They’re not doing so just to be jerks. Instead, they’re trying to test Facebook’s refusal to factcheck its content. This story is especially significant given two things: Trump’s ongoing battle with Twitter and accusations of political corruption previously levied against Zuckerberg.