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Facebook hinders traffic to liberal pages just before election

Posted by / November 4, 2020

In the weeks preceding the 2020 election, the operators of some of the largest liberal pages on Facebook reported dramatic drop in their activity. This is further evidence that the platform has a liberal bias.

In August, Facebook fired the senior engineer who collected data showing that the company gave preferential treatment to rightwing accounts.The move comes after employees questioned Zuckerberg for Facebook’s support for right wing accounts in general, especially the far-right Breitbart.

Although many conservatives believe Facebook is biased against them, employees of the social media giant worry that the opposite is true. They say that conservative outlets and voices like Breitbart, Charlie Kirk, Diamond and Silk, and Prager University all get “special treatment” from the platfrom, despite spreading misinformation.

NAACP president Derrick Johnson has called Facebook a “threat to democracy.” He is one of the leaders the ongoing Facebook boycott, and he also said the boycotters won’t quit until Facebook makes changes.

Despite the tremendous pressure from inside and outside the company, Facebook has so far refused to change its policy on (not) fact-checking political ads. Earlier this week, a series of advertisers have added their weight to the pressure campaign: Patagonia, North Face, REI, and Ben & Jerry. Now, Verizon is pulling their money out. The more traditionally “hippie” companies like Ben & Jerries are no surprise, but Verizon isn’t generally known for its political stances, so this could be huge.

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