When social media became popular, everyone talked about the ROI and the different ways to track it. With content marketing, it’s the same thing. Content marketing was all the buzz in 2012, and people are still trying to figure out how exactly to measure the marketing ROI of things like blog posts, sponsored articles, SEO, …

“Content marketing continues to be a hot topic as more and more brands find creative ways to distribute valuable content and establish themselves as leaders in their industries. Successful content marketers have a knack for providing high quality resources for their clients and potential clients. And as a result, they attract many new clients. It’s …