Traditional publicity vs. content marketing
Posted by staff / April 25, 2013 content marketinginbound marketing
“Content marketing continues to be a hot topic as more and more brands find creative ways to distribute valuable content and establish themselves as leaders in their industries. Successful content marketers have a knack for providing high quality resources for their clients and potential clients. And as a result, they attract many new clients. It’s a great inbound marketing strategy.”
Traditional publicity — interrupts
3 fatal flaws
• Only holds attention for a short time
• Interrupts instead of offering something valuable
• Can be expensive
Content marketing — gives valuable information
Advantages
• Provides value
• Educates
• Creates content that attracts people to your website
• Multimedia formats appeals to a variety of audiences
Full article Bit Rebels
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