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Traditional publicity vs. content marketing

Posted by / April 25, 2013
“Content marketing continues to be a hot topic as more and more brands find creative ways to distribute valuable content and establish themselves as leaders in their industries. Successful content marketers have a knack for providing high quality resources for their clients and potential clients. And as a result, they attract many new clients. It’s a great inbound marketing strategy.”

Traditional publicity — interrupts

3 fatal flaws
• Only holds attention for a short time
• Interrupts instead of offering  something valuable
• Can be expensive

Content marketing — gives valuable information

• Provides value
• Educates
• Creates content that attracts people to your website
• Multimedia formats appeals to a variety of audiences

Full article Bit Rebels

More about content marketing here


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