Oh to be back in the 70s again. I was in college. Life was simple and good! Photo credit: Dick Rowan/NARA

When social media became popular, everyone talked about the ROI and the different ways to track it. With content marketing, it’s the same thing. Content marketing was all the buzz in 2012, and people are still trying to figure out how exactly to measure the marketing ROI of things like blog posts, sponsored articles, SEO, …

Free ice cream?! Who can’t get behind that? Well, time to put your money where your mouth is or whatever with this excellent campaign by the hosts of the podcast Jordan, Jesse, Go! We want to buy a thousand strangers some ice cream. And make a little movie of it. Why? Because it’s summer, and …

It’s common knowledge that Albert Einstein knew his stuff when it came to physics, but with a little tweaking, Michael R. H. Stewart found his wisdom can also be applied to the world of business. Via JerichoTechnology. Like infographics? So do we.

Many parts of the country have been besieged by lightning storms, creating an incredible feast for the eyes, but also some seriously dangerous conditions for anyone stuck outdoors. Forget what Mom told you, and be sure to check out this article by Marc Lallanilla at LiveScience to find out how to weather the storm and not …

Fouldenia, a shell-crushing, ray-finned fish, survived mass extinction 359 million years ago. Now, its descendants account for 99 percent of all fish species on Earth. “These early, post-Devonian ray-finned fish provide the first glimpse of what is to come: an evolutionary profusion of body forms, fin shapes, and extraordinary jaws and teeth. The ray-finned fish …

Whatever your views, here’s an interesting infographic put together by a Canadian publication. More than 15,000 people have been executed in the United States going back to colonial times. Witches, slaves, pirates and murderers have all been executed by a variety of methods, including gibbeting and being pressed to death. Of late, it is murderers …

Dealing with trolls is one of the costs of participating in social media. These are the folks who combine a strong opinion with a lack of knowledge. A handful of inflammatory and negative comments can neutralize dozens of positive ones. Here are the top twelve signs that you’re dealing with someone who lives under a …

Sure, those pre-made sheds lining the parking lot of your local chain hardware store might look great, but why spend thousands of dollars when there’s plenty of material out there just waiting to be reclaimed? Just think, if you can find enough inspiration in this article from WebEcoist, that’s thousands of bucks you can spend …

Oh no, this is difficult-ground-upon-which-to-tread marketing! Have you recently given birth to a baby girl, only to find that she is a bulbous, hairless, 8-pound elderly man? Hair replacement expert Lisa Griggs-Campbell is here to help: Enter Baby Bangs!, the infant beauty product “for the girl who has everything—except hair!” “I’m not a boy!” says …

Beach grooming and rising sea levels are putting two types of small beach creatures at risk of localized extinction in southern California. The tiny Alloniscus, a beach version of the roly-poly, has disappeared from 64 percent of beaches where it was first recorded 100 years ago. “If they lived in coastal wetlands these isopods would …

  Here are 5 ways to make sure your storytelling is fast, easy and effective: Show, Don’t Tell – the stats confirm that people engage with visual content, particularly when combined with other content. Make Sure Your Message Doesn’t Get Skimmed – write catchy headlines and focus engagement where you most want it. Manage Information for Your …