SEO

Search Engine Journal (www.searchenginejournal.com)

Combining industry news, tips, tricks, Search Engine Journal should be one of your first stops for the latest.

• YouTube Takes On TikTok With New ‘Jewels’ Tipping System via @sejournal, @MattGSouthern
• Getting Started In International SEO: A Quick Reference Guide via @sejournal, @motokohunt
• LinkedIn Report: Most In-Demand Marketing Jobs & Skills via @sejournal, @MattGSouthern
• Wix Rolling Out AI-Powered Site Planning & Visualization Tool via @sejournal, @martinibuster
• 5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] via @sejournal, @hethr_campbell
• Cross-Channel Remarketing Campaigns: A Complete Guide via @sejournal, @brookeosmundson
• GraphRAG Update Improves AI Search Results via @sejournal, @martinibuster
• Gain Greater Search Visibility With AI Overviews [Webinar] via @sejournal, @hethr_campbell

Ahrefs Blog (ahrefs.com)

Ahrefs are famous for their SEO tools, but their blog shouldn't be overlooked. They offer more than news and reviews: they offer insightful case studies and industry developments.

• 12 Low-Hanging Fruit SEO Tactics You Can Implement Today
• The 50 Fastest-Growing AI Companies
• The Tabloid Technique: How to Easily Land Local Links With Digital PR
• What I Learned From Ahrefs Evolve: 4 Marketing Things I’m Doing Differently
• Why Great Marketing is Risky as Hell
• LLMO: 10 Ways to Work Your Brand Into AI Answers
• The 50 Top Trending Tech Startups (Q4 2024)
• I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

Backlinko (backlinko.com)

Brian Dean's backlinko helps users learn advanced SEO.

• How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
• Ecommerce Website Design: How to Create a Store That Sells
• The 4 Ps of Marketing: How to Apply Them in the AI Era
• 6 Best HARO Alternatives (Expert Review)
• SEO For Roofers: 6-Step Guide to Attract More Leads
• Quality SEO Content: The QRIES Approach for Better Rankings
• How to Rank on Page 1 of Google FAST (In-Depth Case Study)
• How to Build AWESOME Backlinks in 2022 (9 Proven Strategies)

Online Metrics (online-metrics.com)

Helps teach marketers advanced digital analytics strategies

• 10 Key Steps to Leverage the Reports Snapshot in GA4
• In-Depth Guide on Conversion Paths in GA4 (Google Analytics 4)
• How to Best Leverage the Reporting Identity in GA4
• How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4
• How to Analyze and Optimize on the Conversion Rate Metric in GA4
• From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4
• Expert Guide to Using Custom Channel Grouping in GA4
• Top 22 Key Benefits of Google Analytics 4 (GA4)

Moz (moz.com)

With loads of advice and tips, and even how-to guides, Moz is an excellent (and oft-updated) source.

• Cannibalization
• Tackling 8,000 Title Tag Rewrites: A Case Study
• How Our Website Conversion Strategy Increased Business Inquiries by 37%
• How to Add Products to Your Google My Business Listing, Illustrated
• The Three Bosses of SEO
• Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
• Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
• How to Calculate Your SEO ROI Using Google Analytics

SEO by the Sea (www.seobythesea.com)

Looks at some of the more technical aspects of SEO and SEO news.

• Identifying Subjective Attributes Of Entities
• Generating Query Answers
• Generic Content Ratings Based on Location
• Google Universal Search 2200 In a Digital Assistant
• Humans Enrolling With Automated Assistants
• Resuming A Dialog Session Following A Human to Computer Dialog
• Extremely Large Datasets And Machine Learning
• Question-Answering In Dialog Systems

Search Engine Watch (searchenginewatch.com)

Brings together news about all things search and social media marketing related.

• Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
• Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
• Nutrimuscle: Scaling spend and growing ROAS through better measurement
• Fospha’s Insights to Unlock eCommerce Growth in 2024
• Snap Selects Fospha as Measurement Partner for Retail eCommerce
• Fospha as TikTok’s New Measurement Partner
• Establishing niche authority: leveraging strategic content as a key differentiator
• The incredible ways to get SEO traffic without ever ranking

ClickZ (www.clickz.com)

Offers insights and resources related to SEO and digital marketing.

• Highlights from the DMWF Global 2024
• Proven Strategies for Scaling Your Brand with Fospha’s Latest Insights
• Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
• Zoopla’s AI-Driven Summer Marketing Campaign
• Aldi’s Bold Campaign That Rivals Can’t Match
• 5 Things to Consider Before Implementing Generative AI in Your Marketing Team
• The Role of Marketers in Determining Pricing Power
• Asda’s Customer-Centric Rebranding Initiative

Searchmetrics Blog (blog.searchmetrics.com)

Authors discuss the latest news in the SEO industry.

• The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation
• Four Success Factors for International SEO Projects
• Cheese, wine, and whistles: Manipulating Google for fun and profit with Elon Musk and Boris Johnson
• Building the Future of SEO and Demand Optimization: Searchmetrics acquired by Conductor
• Google announces the September 2022 Core Update
• Google News: The ‘Helpful Content Update’ is coming
• Google July 2022 Product Reviews Update
• SEO Reporting: How to tell if your SEO strategy is working

Local SEO guide (www.localseoguide.com)

Focuses its news and tips on local SEO and small-businesses.

• Local SEO According To The Leaked Google API Documents
• How Many People Actually Use Apple Maps?
• Store Locator SEO Case Study – Simple But Effective
• Using Local Pack Grid Rankings for Competitive Local SEO Analysis
• The N.A.P. Hunter Chrome Extension is Back!

Reddit SEO (www.reddit.com)

A perfect place to discuss SEO questions and concerns.

• Google just nuked some big names from search
• They copied me!!
• Looking for a part time Off-page SEO freelancer
• Why is my google console not showing more than 3 clicks?
• Backlinks help
• "I survived the great Reddit outage of 2024"
• SEO implications of using a person's name for multiple sites
• Is posting frequency and quantity a key factor in SEO performance?

Search Engine Land (searchengineland.com)

Offers loads of information about all the search engines, and of course loads of info on SEO, including guides.

• Google outlines 2025 ads API roadmap
• Google reshapes in-store shopping with AI-powered comparisons
• Google AI Overviews massively surge in travel queries
• How to leverage Google Analytics 4 and Google Ads for better audience targeting
• 4 tips for better PPC client meetings
• Google Business Profile’s AI-transcribed menu upload just got better
• Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
• DOJ plans to push for Chrome sale after Google antitrust victory

Yoast (yoast.com)

A top-source in SEO and digital marketing, offering both industry news and some basic guides.

• Enhance keyword research with Yoast SEO and Semrush
• What is search intent and why is it important for SEO?
• Yoast x Semrush: Keyword difficulty and intent straight in your Yoast SEO
• What is ChatGPT Search (and how does it use Bing data)?
• App store optimization: A guide to enhance your app’s visibility
• Favicons and your online brand: Make sure you stand out!
• Google Merchant Center: A guide for ecommerce retailers
• How to write conversational content

Search Engine Roundtable (www.seroundtable.com)

If updates on all the search engines aren't enough, then the daily roundups of search forums should bring you to this blog.

• Daily Search Forum Recap: November 20, 2024
• Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight
• Google Lens Updated For In-Store Shopping
• Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals
• ChatGPT's Search Marketing Share vs Google
• Bing Video Search Tests Categorizing Videos
• Daily Search Forum Recap: November 19, 2024
• Google Search Console Finally Drops The Page Experience Report

SEO Book Blog (www.seobook.com)

One of the leading SEO websites, offering news and analysis.

• The Magical Black Box
• AI-Driven Search
• New Google Ad Labeling
• Google Helpful Content Update
• Automating Ourselves Out of Existence
• Engineering Search Outcomes
• Jasper.ai Review
• SEMrush IPO (SEMR)

Rand Fishkin (twitter.com)

• Holy sh*t. So glad I'm out of SVB these days.
• Oh my god this is amazing. ❤️
• We've always known where he stood, but at least he's making it irrefutable for anyone who might still try to defend. pic.twitter.com/Tc8yW68j9v
• Good point! That'd be even better!
• New @SparkToro update: ⮕ More searches are now free (i.e. don't cost a credit) ⮕ We message them more clearly at the top ⮕ Even these free searches often give great data with limited sources, so don't ignore 'em if the results look solid. sparktoro.com/product/search… pic.twitter.com/fc5qIMd6CW
• I've amplified this sentiment before and it can't be said enough. If you're putting your art online please give people a way to contact! I can say with 100% certainty that great artists have lost out on jobs because we have no way to talk to you! twitter.com/breanimator/st…
• 👊👊👊
• Savage. And necessary. twitter.com/TwitterSupport…

Danny Sullivan (twitter.com)

• We haven't required the presence of all terms to be in returned documents for over a decade, I believe. Sometimes, people think there's a word in a document when there really isn't. That's why we go broader, use synonyms, deal with misspellings....
• If we return docs that definitely lack one of the words, we usually indicate that and, you can click on that indication to rerun the search to require it. You can also use quotes. They do work. If you have an example where they are not, happy to see & follow-up.
• Feedback is the right route.
• Quoting a term or terms means we should only include documents with those -- all of those quoted -- but we might omit other words that are not quoted. AND for what's quoted; OR for what's not.
• Burgers are just sliders with an inferiority complex. But seriously, I like burgers! I like sliders! I'd have either. I just wouldn't go "Sliders? Oh, you're too small. I shall not consume you. You are unworthy of my time!"
• I like sometimes that they can make my pickles seem bigger. I like pickle slices. With a slider, it's like my pickle slices are now giant.
• You're making an assumption everyone hates this, but if people want it, they can opt-in. We've done it because we think it's useful, so useful that it's not worth making people do MORE work to have it. You deal with SEO all the time; many don't....
• So in your world, it's like just add some code if you want and opt-in to this new feature. But for people focused on just running sites, it's like "Why don't I have this? I have to add what code? Do I pay someone for this? And it's the opt-in-snippet-highlight tag?....

Matt Cutts (twitter.com)

• Does anyone know if the PlanGrid shares qualified for Qualified Small Business Stock (QSBS) treatment? Asking for an accountant.
• @NimaSensor trying to figure out the latest firmware version. Also, I get this when I try to verify my account. pic.twitter.com/J7hreTyAoR
• Congratulations Udaya! That's fantastic news! I'm looking forward to the work you'll be doing for Californians!
• We could really use 1-2 amazing content strategists at the U.S. Digital Service right now. If you know that person (or are that person!), please get them to apply: usds.gov/apply More info on what to expect: ted.com/talks/matt_cut…
• These fellowships bring technical expertise into Congress, which is hugely important and impactful. I hope that USDS alumni and civic tech folks will consider applying. twitter.com/congressfellow…
• TechCongress is accepting fellowship applications now: techcongress.io/congressional-… It's a really high-impact way to raise the tech savviness of Congress, which is incredibly important.
• Folks who are leading or managing teams, how are you fostering a sense of community when folks are doing distributed work? What things have worked well for you or your team?
• @1p3aDev wanted to connect about something if you can message me?

Aaron Wall (twitter.com)

• Black cop on white man? This has got to be fake because this just doesn’t happen. It doesn’t #fitthenarrative
• luckily for the world the dude they tased was white, or else a dozen people would have died in violent nationwide protests on the excessive use of force. twitter.com/KarluskaP/stat…
• It's racist to notice some products get stolen more often than others. Walmart would NEVER go out of its way to lock up anything unless there was a good reason. Nor would any other business. Why? Because it costs a ton of money to do so! (Implements, protocols, training, etc) twitter.com/Breaking911/st…
• 30 years? It's been exactly 55 years of trendlines moving in the wrong direction 📉 Someone interested in outcomes vs. intent might conclude that liberal politicians were instrumental in this process... ...but people sure seem to hate auditing prior assumptions. twitter.com/BharatRamamurt…
• Notice for canoeheads: • Republicans were/are complicit, but... • Liberals led the way In fact, liberals have led the way on every social issue since 1965. If you're not willing to hold leadership responsible, then you aren't capable of a rational discussion.
• It finally feels like we are starting to make up some ground on this fucking virus twitter.com/breaking911/st…
• Robinhood traders can remain irrational longer than hedge funds can remain solvent.
• A key driver of AUM moving from higher cost active mgmt to low-cost passive has been advisors. Because they care? Hell no. In order to justify their own high fees, FA's need to take cost out somewhere! And it ain't coming from them!

Search Engine Journal (twitter.com)

• Odd, not sure how that tweeted, it isn't published.
• You can check out our list of upcoming conferences. 😀 searchenginejournal.com/seo-101/seo-co…
• Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today. via @MattGSouthern: searchenginejournal.com/google-finds-o… #SEO #SearchEngineOptimization #DigitalMarketing #Google #HeyGoogle @Google
• YouTube to Let Creators Customize the Look & Feel of Their Channels via @MattGSouthern: searchenginejournal.com/youtube-custom… #SMM #SocialMediaMarketing #digitalmarketing
• What makes an enterprise site? How does enterprise SEO differ from traditional SEO? Check out why an enterprise SEO plan matters for large organizations. via @annaleacrowe: searchenginejournal.com/enterprise-seo… #SEO #SearchEngineOptimization #DigitalMarketing
• The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up. via @RyanJones: searchenginejournal.com/googlebot-pagi… #SEO #SearchEngineOptimization #DigitalMarketing
• Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. via @navahf: searchenginejournal.com/improve-click-… #PPC #PaidSearch #SEM #DigitalMarketing
• Pinterest is enhancing its Lens camera search functionality with a new ‘shop’ tab in search results full of shoppable pins. via @MattGSouthern: searchenginejournal.com/pinterest-show… #SMM #SocialMediaMarketing #DigitalMarketing

Neil Patel (twitter.com)

• Go after your dreams. You only have one life, make it count.
• The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) neilpatel.com/blog/4-ps-of-m…
• Yes, links still matter for Organic Search.
• If you want more followers you need to put out content on a consistent basis.
• People don’t buy goods and services. They buy brands.
• Google's New Algorithm: Page Experience neilpatel.com/blog/google-pa…
• “Whatever your mind can conceive and believe, your mind can achieve.” -Napoleon Hill
• Winning provides happiness. Losing provides wisdom.

Moz (twitter.com)

• B2B SEOs, we’re so excited to bring you a new webinar with @JoyceCollarde of @ObilityB2B. She will discuss SEO Tactics for B2B Lead Generation on June 25, 2020. Mark your calendars 🗓️ and register today to save your seat! 👇 ow.ly/NtSC50A4bsD #SEO #Marketing #Webinar pic.twitter.com/TRqa67atZr
• Hey #SEO Twitter! 👋 Do you have 5 minutes to help us improve the #MozBlog? Take our reader #survey here: 👉 moz.com/blog/2020-moz-… RTs appreciated! 🤗
• We're excited for #MozCon Virtual, and we know you are too! Hear from top industry speakers, participate in breakout sessions, plus more! What are you most looking forward to this year? 😁 #SEO #Marketing pic.twitter.com/KOfYQtsoB0
• Great list! Thanks for sharing the Beginner’s Guide to SEO with your followers. 😊
• Great! DM us if you have additional questions. 😀
• pic.twitter.com/sAXvC0Qe2m
• @SarahHMuir @randfish Welcome back, Sarah! 🤗 Yes, #WhiteboardFriday is still going strong. 💪 You can watch every episode you've missed here: 👉 moz.com/blog/category/…
• You've made it Gary! Keep it up! :) pic.twitter.com/uLGA2YKMq7

Darren Rowse (twitter.com)

• NEW BLOGGER JOB: Medical Content Writer needed - preferably Dermatologist. zpr.io/HUU7K #Writers #Bloggers #Job #Jobs #Hiring
• Been thinking about this too
• HOUSE OF CARDS
• NEW BLOGGER JOB: Transformation/Technology/Innovation/Data Writers Wanted zpr.io/tQW63 #Writers #Bloggers #Job #Jobs #Hiring
• Have been using Brave as a browser now for 20 days and loving it. It's less of a resources hog than Chrome was yet has all the same extensions. Try it with my referral link 👉 brave.com/yio344
• Also: I registered @digitalps as a 'Brave Publisher' and get paid cryptocurrency when Brave browser users surf my site. Earned about $15 USD worth so far. It's not massive but an interesting extra little income stream. Check out Brave at brave.com/yio344 (aff).
• I was really skeptical but it all transfers over pretty seamlessly.
• Plus getting paid a few dollars a month to surf the sites I would normally go to is nice

Search Engine Land (twitter.com)

• Prospect for in-person conferences fades for 2020 selnd.co/H1tPRvl
• Explore the SMX Next agenda! by @beebow selnd.co/21Zzqy3
• Data roundup: Resources to help you market more effectively during COVID-19 by @geochingu selnd.co/BTK8Wfe
• “Ux: User Experience: Satisfying your users’ search intent will also do wonders for your UX. This is where first impressions matter — don’t make site visitors do guesswork.” Search Engine Land has released a freshly updated 2020 Guide to SEO: selnd.co/VpImWzA #2020SEOguide pic.twitter.com/89mrqBRUfj
• “En: Engagement: You can encourage more engagement by keeping user intent in mind, introducing user-generated content and improving your internal linking, among other tactics.” Check out the updated 2020 Guide to #SEO from Search Engine Land: selnd.co/mOO9Q8O #2020SEOguide pic.twitter.com/AMuYzymZXZ
• Next on Live with Search Engine Land: Google’s page experience update selnd.co/LU1m6lU
• “SEO factors work in combination: SEO factors do not exist in a vacuum. Well-optimized HTML titles won’t compensate for thin content.” Check out the freshly updated 2020 Guide to #SEO from Search Engine Land: selnd.co/h6DRu2n #2020SEOguide pic.twitter.com/oR2SbtlvFH
• Got a hot tip for your fellow marketers? Do you have an insight, practice or tool tip? Advice on communication, reporting or team-building? Let’s get the word out! Tag your insight w/ #SELProTip on social media, and we may feature it in the newsletter and on our channels. pic.twitter.com/ABLhyOx65E

Jeff Bullas (twitter.com)

• How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization #bouncerates #ecommerce bit.ly/2XxSpuF jeff.online/2XDufDy pic.twitter.com/sRiycQUsXw
• The 5 Biggest Digital Marketing Trends Making Waves as We Enter 2020 #digitalmarketingtrends #trends #marketingtrends jeff.online/38nLCtQ pic.twitter.com/TuhXdYfiX8
• 3 Successful Entrepreneurs Every Blogger Needs To Start Following Today #entrepreneurs #success bit.ly/2Qd1WDX jeff.online/2JKwV8T pic.twitter.com/BZJQvkqTbA
• Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content Marketing bit.ly/2QyBO6A #blogging #contentmarkeing #blogoutsourcing pic.twitter.com/Lmb5W9LoRP
• 6 Instagram Growth Hacks You Should Try to Explode Your Reach #instagramgrowth #instagramgrowthhacks jeff.online/2Uu2xF6 pic.twitter.com/cvBZCiq7wQ
• How Machine Learning Will Change SEO Forever #machinelearning #SEO bit.ly/2wePbQO jeff.online/2XlZgff pic.twitter.com/8w1d0aBwmQ
• How to Create #VisualContent Like a Marketing Guru #sponsored by @VismeApp bit.ly/2DrGMwN pic.twitter.com/uKkzHHwZF7
• Grow your Instagram followers using the most powerful organic growth tool available - Kicksta. Start building your tribe of followers today >>> jeff.online/2OAIfay #instagrammarketing #instagramgrowth #instagramfollowers pic.twitter.com/376A8idzH0